Five ways to become an Expert!

1 - Write a book.
Although thousands of books are published every year with the vast majority selling less than 5000 copies, writing a book is very profitable. But many fail to realize that gaining an income from book sales directly is only a secondary gain.

Being an author gives you and your services CREDIBILITY. Which in turn 'sells' your product or services for you. A book should be used as a 'marketing platform' for other products.

Not only should you have a website to market your book, you should use it to sell other related product and services. An additional bonus is that once your book is published other high traffic websites will market your book for you such as Amazon. If you make sure you have your personal website address on the front cover of your book, you will gain huge amounts of traffic from these high volume sellers.

2 - Seek a single 'miracle' cure.
It doesn't have to be a miracle to get publicity! When you find yourself having done some exceptional work with one of your clients tell everyone (assuming the client agrees). Put it on your website, send out a press release, send flyers to other potential customers. Nothing sells your services as effortlessly than a proven case study! Customers will seek you out!

3 - Use Number two above to seek media publicity.
Start with the local rag. Once you get your article published, actively ask the reporter to sell the article on to the National papers.

Local reporters get a fee for passing on contact details form articles so make sure your reporter knows you are keen for this to happen. In addition local reporters love to 'get noticed' by the nationals!

4 - Brand yourself.
Narrow your branding so that you are a specialist in your area. Many business people worry that they will lose other business if they focus on a small market area. Not so. If you are a therapist who specialises in weight loss when you do a good job the word will go around and referrals from all areas with request your assistance.

5 - Use Networking sites intelligently.
Link with people who have credibility in and out of your business area. If you are 'friends' with well known successful business people that is a good enough endorsement for potential clients. You are judged by the company you keep.